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Thursday 8 September 2011

The local effect: Darren’s story


When Fresh Horizons managing director Mike McCusker first drove into Brackenhall, he thought: ‘Bloody hell, it’s all boarded up.’

At the time much of the estate was about to be demolished. Since then, he has witnessed a ‘radical transformation’ of the area. The transformation might be most obvious in the buildings and environment, but for Mike there has also been a dramatic change in opportunities for local people.

It wasn’t just the negative things that struck him. The other thing that leapt out was the strong sense of community. ‘You’re driving down the road, there’s a car in front of you, all of a sudden he sees someone he knows driving the other way, so they stop, wind down the windows and have a chat,’ he said. ‘There is constant beeping as people see people they know even if they’ve seen each other 20 times that day.’

The community was far more close-knit than any Mike had experienced previously and it strengthened his determination that Fresh Horizons should make a genuine difference in people’s lives. ‘This isn’t playing around, this is local people,’ he said. ‘If we can get local people to identify local issues and address them, then that’s something really powerful.’

A friendly space: the Chestnut Centre library
As described in this post, Fresh Horizons has gone from employing two people in 2002 to a staff of almost 70. Nearly all these employees live locally: 85 per cent of them even live and work in the same postcode.

The result is that people in Deighton and Brackenhall are getting the opportunity not just to work, but also to develop and move on in their jobs. A case in point is Darren Thomas, whose career at the Fresh Horizons base in the Chestnut Centre parallels an important change in attitude among council employees from outside the area.

Darren is now the senior customer information adviser at the Chestnut Centre and manages all the front of house staff. However, he started out as what Mike calls ‘basically a bouncer’.

He was taken on when Kirklees Council’s neighbourhood housing office moved into the centre. ‘They’d come from a fortress and wanted to try to replicate that fortress but that didn’t fit with the ethos of the building,’ says Mike.

‘So we said no, you can’t have bulletproof screens, no you can’t have wire cages, you’re just going to work out of an office because no-one will shame themselves in front of kids and neighbours, you’ll have a different experience here.

‘However Unison argued that they wanted some security so we had poor old Darren, bored out of his brain waiting for nothing to happen, until it clocked with them that this was an expense they didn’t need, and Darren moved to be a customer information adviser, went through all the training, then took on a deputy role.

‘So you have a local person, in a relatively short time, moving into a management role and on the management team of Fresh Horizons. And everyone knows who Darren is, knows his background and where he’s come from, and I think that sends a powerful message to local people.’

And as Darren points out, the effects extend beyond the walls of the Chestnut Centre. ‘When I was younger places like this wouldn’t have existed because they would have got broken into and vandalised,’ he says. ‘When I was younger strangers wouldn’t be able to walk up and down. It’s a lot safer than it was when I was growing up.’

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